Privacy Policy
Last updated: 6 October 2026
On this page
- 1. Who is responsible for your data
- 2. The short version
- 3. What we collect
- 4. Reminders and notifications
- 5. Your decision profile
- 6. Why we use your data, and our lawful bases
- 7. Who can see your data inside our company
- 8. Who we share your data with
- 9. Sending data to other countries
- 10. How long we keep your data
- 11. Your rights
- 12. How to delete your account
- 13. Children
- 14. Cookies and similar storage
- 15. If you live in Nigeria
- 16. If you live in California or another US state
- 17. Questions and complaints
- 18. Changes to this policy
This policy explains what personal data Avanti collects, why, who handles it and what rights you have. It covers the Avanti app for iPhone and Android and the Avanti website.
1. Who is responsible for your data
1.1 Avanti is published by Blue Fountain Interactive Ltd. In this policy "we", "us" and "our" mean that company. We are the "controller" of your personal data, which means we decide how and why it is used.
1.2 Our details:
- Blue Fountain Interactive Ltd, registered in England and Wales, company number 17372662
- Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- Email for privacy questions and requests: support@tryavanti.io
1.3 Avanti is a programme of Night School by John Obidi.
2. The short version
- To use Avanti we need one thing from you: your email address.
- We keep a record of the lessons you play and the choices you make in them, because that is how the app builds your decision profile.
- The app has no adverts. It contains no advertising tools, no analytics tools and no crash-reporting tools.
- We do not sell your personal data.
- Payment card details go to the payment company. They never reach our servers.
- You can delete your account in the app at any time.
3. What we collect
3.1 Data you give us or that the app records as you use it
| Data | Detail |
|---|---|
| Email address | The address you type to sign in. It identifies your account. |
| Quiz answers | If you take the quiz on the Avanti website, it ends by asking for your email address. From that moment an account exists for that address, and your quiz answers are kept with it. |
| Profile details | A first name, last name and username, if these are added to your account. They are optional. |
| Sign-in records | Each time a sign-in code is requested we record the email address, the time, when the code expires, the number of wrong tries, when the code was used, and the IP address the request came from. We store a scrambled (hashed) copy of the code, never the code itself. |
| Lesson activity | Which lessons you start and finish, when, whether it was a replay, and the option you chose at each decision or question. |
| Decision profile | How each lesson you finished moved the traits on your profile, and the gems that go with them. This is worked out from your choices. See section 5. |
| Ratings | The stars you give a lesson, any tags you pick and any note you write. |
| "Curious what happens next?" answers | Your answer (yes, maybe or no) at the end of a series episode. |
| Feedback | The kind of feedback (a problem, a thought or a feature suggestion) and what you wrote. |
| Reminder setting | Whether your daily reminder is on and the hour you chose. The reminder itself is set on your phone. See section 4. |
| Subscription record | Your plan, its status, the date the current period ends, how the access was obtained (a payment, a code, or access we gave you) and a reference number from the payment company. |
| Messages to support | Anything you send to our support email address, and our replies. |
3.2 Technical data
- Our server sees the IP address of your phone or computer whenever the app or website contacts it. We use it to limit how many sign-in codes can be requested from one address, and we store it with each sign-in record.
- If something fails, our server writes an error log with technical details of the request that failed.
- Our web and mail servers may also keep routine logs for security and fault-finding. A log entry can include an IP address, the time, the address requested, or the email address a message was sent to.
3.3 Data kept on your phone
- A sign-in token, so you stay signed in. It is kept in your phone's secure storage.
- A marker that you have seen the welcome screens.
- Your daily reminder, if you switch one on.
3.4 Payment data
Subscriptions are bought on the Avanti website. Your card or other payment details are typed into a form run by the payment company and are handled by that company. They never reach our servers, and we never see or store your full card number or security code. The payment company tells us that a payment succeeded, which plan it was for and the renewal date, and gives us its own reference for you as a customer.
3.5 What we do not collect
The app does not collect your location, contacts, photos, camera or microphone. It does not read an advertising identifier. It does not register your phone to receive push messages from our servers. There are no passwords, so we hold none. We do not ask for your date of birth.
3.6 Do you have to give us this data?
You need to give an email address to have an account. Without it we cannot sign you in or keep your progress. Everything else in section 3.1 either comes from using the app or is optional.
4. Reminders and notifications
4.1 The daily reminder is a notification that your phone gives itself. When you switch it on, the app asks your phone to show a reminder at the hour you chose. Our servers do not send it.
4.2 Your phone asks for your permission the first time you switch a reminder on. The app never asks when it first opens.
4.3 We copy your choice (on or off, and the hour) to your account as a record.
4.4 You can switch the reminder off in the app under Settings, then Notifications, or in your phone's own settings. Signing out switches it off on that phone.
5. Your decision profile
5.1 Your decision profile is worked out automatically. Each option in a lesson moves one or more traits a set amount in one direction. Your profile is the total of those moves from the first time you finished each lesson. Replaying a lesson does not change it.
5.2 The profile is for you. We do not use it to make decisions about you, and we do not use it for advertising.
5.3 We do not make any decision about you by automated means that has a legal effect on you or affects you in a similarly significant way.
6. Why we use your data, and our lawful bases
UK and EU data protection law requires us to have a lawful basis for each use of your data.
| What we do | Data used | Lawful basis |
|---|---|---|
| Create your account and sign you in | Email address, sign-in records | Contract: we need this to provide Avanti to you |
| Create an account when you give your email address at the end of the website quiz, and keep your quiz answers with it | Email address, quiz answers | Contract: steps we take at your request to set up your account |
| Play lessons, record your progress and build your decision profile | Lesson activity, decision profile | Contract |
| Give you access to paid lessons and manage your subscription | Subscription record, email address | Contract |
| Write to you about your account or subscription, for example about a change to a price or to our terms | Email address | Contract |
| Show a daily reminder, if you switch one on, and keep a record of your choice | Reminder setting | Consent: you switch the reminder on, and you can switch it off at any time |
| Keep Avanti secure, limit repeated sign-in requests and look into misuse | IP address, sign-in records, error logs | Legitimate interests: keeping Avanti safe and working |
| Read ratings, answers and feedback to improve lessons and fix problems | Ratings, "Curious what happens next?" answers, feedback, lesson activity | Legitimate interests: making Avanti better |
| Answer your support requests | Email address, your messages | Legitimate interests: helping our users. Contract, where the request is about your subscription |
| Keep business, tax and accounting records, and answer lawful requests from authorities | Subscription and payment records | Legal obligation |
| Bring or defend legal claims | Whatever records are relevant | Legitimate interests: protecting our legal position |
We do not send marketing emails. The emails we send are sign-in codes and messages about your account or subscription.
Where we rely on legitimate interests, you have the right to object. Where we rely on consent, you can withdraw it at any time. See section 11.
7. Who can see your data inside our company
Authorised people at our company can see, in a private admin area: the list of accounts (email address, name if given, the date the account was created, the number of lessons finished and the plan), and the ratings, answers and feedback that people send, shown with the sender's email address.
8. Who we share your data with
8.1 We use other companies to run Avanti. They handle your data on our instructions.
| Company | What it does for us | What it handles | Where |
|---|---|---|---|
| HostPapa (ColoCrossing data centre, Buffalo, New York) | Provides the rented server that runs the app and its database | All the account data in section 3 | United States |
| HostPapa (ColoCrossing data centre, Buffalo, New York) | Provides the rented server that runs our own mail server, which sends our emails | Your email address and the email itself | United States |
| Amazon Web Services (Amazon Simple Email Service) | Delivers emails passed to it by our mail server | Your email address and the email itself | United States |
| Cloudflare (R2 storage) | Stores the lesson films, pictures and captions, and delivers them. Your phone downloads them directly from Cloudflare. | Your IP address and which file was requested. | Storage set to Western Europe. Cloudflare is a United States company. |
| Expo (650 Industries, Inc.) | Delivers updates to the app. The app checks for an update when it opens. | Your IP address, whether the phone is an iPhone or Android, the app version, and a random number that identifies the app installation. Not your email address or your lesson activity. | United States |
| Hostmaria (StackCP mail platform) | Holds emails sent to and from our support address | Your email address and messages | United Kingdom |
8.2 Payment companies. Payments are handled by two payment companies. Stripe handles payments by card and wallet. Paystack handles payments in naira and some other African currencies. They receive the details you type at checkout. They use some of that data for their own purposes, such as preventing fraud and meeting their legal duties, under their own privacy policies.
8.3 Apple and Google. You download the app from Apple's App Store or Google Play. Apple and Google handle your data under their own privacy policies. They may show us totals, such as the number of downloads. They do not tell us who you are.
8.4 Others. We may share data with our professional advisers, and with courts, regulators or the police where the law requires it. If Avanti or our company is sold or reorganised, your data may pass to the new owner, who must keep to this policy or tell you about any change.
8.5 We do not sell your personal data. We do not share it with advertisers. Other Night School products are run by the same company, but we do not pass your Avanti data to them.
9. Sending data to other countries
9.1 Blue Fountain Interactive Ltd is a United Kingdom company. Your personal data is processed in the United States and the United Kingdom, where the servers and the support mailbox we use are. Lesson films and pictures are stored in Western Europe and delivered by Cloudflare. So your data may be handled outside the country where you live.
9.2 Where the law requires a safeguard for sending personal data to another country, we rely on the UK International Data Transfer Agreement or Addendum, the European Commission's standard contractual clauses, or an adequacy decision.
9.3 You can ask us for more detail about the safeguard used for a particular company.
10. How long we keep your data
| Data | How long |
|---|---|
| Account, profile details, quiz answers, lesson activity, decision profile, ratings, "Curious what happens next?" answers, reminder setting, subscription record | Until you delete your account. They are then removed from our live database straight away. An account that has never been signed in to may be deleted after 12 months. |
| Sign-in records | 30 days. Those for your email address are also removed when you delete your account. |
| Feedback you sent through the app | Kept after you delete your account, but no longer linked to your account or your email address, for as long as it is useful for improving Avanti. |
| Messages to support | 2 years. |
| Payment, tax and accounting records | 6 years. The payment company keeps its own records under its own policy. |
| Server logs | Only for as long as we need them to find faults and keep Avanti secure. |
| Backups | Up to 30 days. A deleted account can remain in a backup until that backup expires. |
11. Your rights
11.1 Under UK and EU data protection law you have the right to:
- ask for a copy of the personal data we hold about you;
- ask us to correct data that is wrong or incomplete;
- ask us to delete your data;
- ask us to limit how we use your data;
- object to our use of your data where we rely on legitimate interests;
- ask for your data in a form you can move to another service;
- withdraw consent at any time, where we rely on your consent. For the daily reminder, you do this by switching it off;
- complain to us and to a data protection regulator. See section 17.
11.2 To use any of these rights, email support@tryavanti.io. Please write from the email address on your account, so that we know the request comes from you. We may ask for more information if we need to be sure who you are.
11.3 We reply within one month. Using your rights is free. The law allows us to take longer or to refuse in limited cases, and we will tell you if one applies.
11.4 You can delete your account yourself without writing to us. See section 12.
12. How to delete your account
12.1 In the app:
- Open the Profile tab and tap Settings.
- Tap Delete account.
- Type the email address on your account to confirm.
- Tap Delete my account.
12.2 Deleting is permanent and happens straight away. It removes your account, your profile details, your quiz answers, your lesson activity and choices, your decision profile and gems, your ratings and answers, your reminder record, your subscription record on our system and any sign-in records for your email address. The app then signs you out and switches off the reminder on that phone.
12.3 What is not removed straight away:
- Feedback you sent through the app. It stays, but it is no longer linked to you. If you wrote personal details in it and want it removed, email us.
- Emails you sent to our support address. We keep these for 2 years.
- Records held by the payment company, and the payment records we must keep by law.
- Copies in our backups. These expire within 30 days.
12.4 Deleting your account also cancels a subscription that renews, so the payment company does not charge you again. Your access ends straight away, including for a period you have already paid for. If you want to keep your access to the end of that period, cancel the subscription on the account page of the Avanti website instead and leave your account in place.
12.5 If you sign in again later with the same email address, you start with a new, empty account.
12.6 If you cannot use the app, email support@tryavanti.io from the address on your account and ask us to delete it. We will do so within one month.
13. Children
13.1 Avanti is not directed at children under 13. You must be at least 13 years old to use it.
13.2 We do not knowingly collect personal data from a child under 13. If we learn that a child under 13 has an account, we delete it. If you believe a child under 13 has an account, email support@tryavanti.io.
13.3 If you are aged 13 to 17, use Avanti only with the permission of a parent or guardian.
14. Cookies and similar storage
14.1 The app does not use cookies to follow you. It keeps the items listed in section 3.3 on your phone so that it can work.
14.2 The Avanti website uses one cookie, called nsl_session. It keeps you signed in on the account page for up to 30 days. It is needed for signing in to work.
14.3 The website uses no analytics cookies, no advertising cookies and no tracking cookies.
15. If you live in Nigeria
15.1 If you are in Nigeria, the Nigeria Data Protection Act 2023 applies to our handling of your personal data, alongside the rest of this policy.
15.2 The lawful bases in section 6 are also our lawful bases under that Act: performing our contract with you, meeting our legal duties, our legitimate interests and, for the daily reminder, your consent.
15.3 You have the rights listed in section 11: to be told how your data is used, to see it, to have it corrected or deleted, to limit or object to its use, to receive it in a form you can move to another service, and to withdraw consent where we rely on consent. To use any of these rights, email support@tryavanti.io.
15.4 Your data is stored and handled outside Nigeria, in the countries named in section 9. We send it there because we need to in order to provide Avanti to you, and we use the safeguards described in section 9.
15.5 If you pay in naira, your payment is handled by Paystack.
15.6 If you are under 18, you need the permission of a parent or guardian to use Avanti.
15.7 You may complain to the Nigeria Data Protection Commission. We would like the chance to put things right first, so please contact us.
16. If you live in California or another US state
16.1 We do not sell your personal information, and we do not share it for advertising, as the privacy laws of California and other US states define those words. We do not give it to other companies for their own direct marketing.
16.2 The rights listed in section 11 are available to you on request. Email support@tryavanti.io. We will not treat you differently for using these rights. You may ask someone you have authorised to make a request for you.
16.3 The kinds of personal information we collect are: identifiers (email address, IP address, account number), commercial information (your subscription record), activity in the app (lessons played, choices, ratings and feedback) and conclusions drawn from that activity (your decision profile). Section 6 explains why we collect each one and section 8 explains who handles it.
16.4 The app and website do not track you across other apps and websites, so they do not respond to "Do Not Track" signals from browsers.
17. Questions and complaints
17.1 Write to us first at support@tryavanti.io or at our registered office. We will confirm within 30 days that we have received your complaint, and we will reply without undue delay.
17.2 You may complain to the United Kingdom's Information Commissioner's Office:
- Website: how to make a complaint to the Information Commissioner's Office
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
17.3 If you live outside the United Kingdom, you may also complain to the data protection authority in the country where you live.
17.4 If you are in Nigeria, see section 15.7.
18. Changes to this policy
18.1 We will update this policy when what we do with your data changes, for example when we add a feature. We will post the new version on the Avanti website and change the date at the top.
18.2 If a change is significant, we will tell you by email or in the app before it takes effect.